Strategy Analytics provided information on notebook deliveries in the first 3 months of the current year. It was a time when the Covid-19 pandemic hit the whole world, the notebook market contracted by 2%.
There’s some interesting information (I didn’t expect HP to be so close to the Lenovo leader, for example), and the top looks like this:
Lenovo – 8.9 million units, market share of 23.5% and increase in deliveries of 1% – compared to Q1 2019;
HP – 8.1 million units, market share of 21.3% and 1% decrease in sales compared to the same period in 2019;
Dell – 6.9 million units, market share of 18.2% and 5% increase compared to the first three months of 2019;
Apple – 3 million units, market share of 8% and decrease of 16% compared to Q1 2019;
ASUS – 2.5 million units, market share of 6.6% and decrease of 15% compared to Q1 2019;
The others – 8.5 million units, market share of 22.5% and decrease of 1% compared to Q1 2019.
Now I assume that you also understand Apple’s recent offensive in the area of notebooks, trying to revitalize the product line to stagnate and why not, reverse the trend in the market.
I was looking over the top 5 and I remembered the times when players like Sony, Toshiba, Samsung flirted at one point, Fujitsu Siemens, etc. were in the notebook segment.
It would be interesting to see a local top, I think the leading position is between Lenovo and ASUS. Globally, Lenovo is the representative of China and spoils the American festival (the trio formed by HP, Dell, and Apple), and ASUS ticks the presence for Taiwanese companies (Acer and MSI are sure to enter the world’s TOP 10).